6 Ways Locally Owned Brick and Mortar Small Business Can Fight Back Against Amazon

6 Ways Locally Owned Brick and Mortar Small Business Can Fight Back Against Amazon.jpg

It is indeed unfortunate that e-commerce giants have made things incredibly challenging for brick and mortar retailers, this certainly does not imply that offline retailers can’t compete with e-commerce powerhouses such as Amazon. However with the correct marketing plan, and products in the respective locally owned shops, you’ll discover that going against such heavyweights is actually a manageable job.

So, some of the chief ways in which this can be done is as follows-

Stress on speed, instant gratification and convenience

The biggest pro of a local shop is that things can be availed of instantly. So in order to boost your business, this is something which you ought to stress only. Once clients understand that they can get instant gratification at competitive prices, they’ll have no need to shop online for every single thing.

Work in unison with the landlord

If you are centred at a mall, collaborate with the landlord to increase foot traffic. There are many malls, which focus on one shop a month, in order to boost the business of that small shop.

Hire the best work force

Amazon offers good customer service, but at the end of the day, this service is nothing but a person behind a computer screen, so to really compete you should hire a great work force to give customers that personal experience.

Go beyond the basics

Rather than simply selling basis commodities in your locally owned small business, you should try your best to go beyond this and actually have some custom made products sold at your store. In this way, you will be able to attract many customers to your brick and mortar establishment.

Offer competitive prices

One of the chief reasons why people prefer to shop on Amazon is owing to the fact that Amazon has great discounts, so if really want to fight back, the first thing to do would be to offer some good discounts.

Be online

No matter how old school you might be, having an ecommerce presence is an absolute must in this day and age. Setting up a website is incredibly easy and affordable, so why should you be missing out on all the potential customers?

These are some simple yet practical things which even any small shop owner can do in order to ensure that business runs smoothly, irrespective of competitors like Amazon might come up with. Hope this helps... Subscribe below for more great business boosting content!

 

If you own a brick and mortar small business and expect to have a big holiday sales season, you better do this!

If you own a brick and mortar small business and expect to have a big holiday sales season, you better do this!.jpeg

For most retail stores, both online and office, the Holiday season is usually the most profitable time of the year. So, if you are a small shop owner, who wishes to make your sails hit the roof, this holiday season, then here are some things which you better do this year.

Think outside the box

If you want to encourage people to support your small business, this Holiday season, so rather than just expecting people to come to your shop on your own, you should think of interesting ways to compel people to come and check your store out. So to really capture the attention of people, you should make sure that your shop looks good and has a nice ambiance to it. A good way to encourage people to walk through your doors is by decorating the store in a delightfully festive manner.

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Cater to the needs of the local people

Rather than trying to copy other brick and mortar shops are doing you should make it a point to cater to the needs of the people in your vicinity! Doing this will really boost your sales this holiday season.

Offer your work force incentives

None of your plans, advertising or marketing ideas will yield rich dividends unless you ensure that your work force is up to the challenge. In order to keep the work force at your small shop on their toes you should keep an eye on them, but apart from this you should offer them some incentives. Incentives can be in the form of cash, coupons or even gifts!

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Have a fun contest

Come the Holiday season and people love taking part in various contests and raffles. So if you really want to grab many eye balls this year, then you ought to do something fun like have an interesting contest. Many big shops the world over have a draw of lots (Based on Bill Numbers) during the Holiday Season where one lucky customer wins a grand prize.

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If you really wish to increase the foot fall to your local shop this Holiday season, then you should try your best to do the simple things which have been mentioned above. Even if you are unable to do all of the above at one go, try taking things one thing at a time.

 

7 Simple and Effective Ways to Boost Sales in Your Local Shop This Holiday Season 2017

7 Simple and Effective Ways to Boost Sales in Your Local Shop This Holiday Season 2017.jpg

Irrespective of how the sales at your small shop have been this year, you should really try to pick up the pace during the Holiday season. After all, people become most generous and have maximum spending power, during this time of the year!

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Generate a buzz

Rather than simply expecting people to head over to your locally owned small business, one of the best things you can do is generate a buzz online or offline as well. Do this by creating a page online or even by setting up hoardings in different parts of the city.

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Make good combo offers

Most shoppers love good combo offers, this is not merely a great way to attract customers, but also a great marketing strategy. Do this by combining similar products like a watch & wallet, then offer a considerable discount. Apart from this, making gift baskets would also be a super idea.

Offer great variety

If you wish your local shop to thrive, then you should make it a point to offer a great variety of products. This doesn’t mean different kinds of products, rather different brands of the same product.

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Cater to the needs of your customer

Rather than simply selling one kind of products you should cater to the needs of a large cross section of people. After all, most shoppers love it when they can get various things under one roof itself.

Move outdoors

To really grab eyeballs to your small business, you should set up a stall on the sidewalk, because this will certainly help in attracting people to your store. Maybe even a popup shop.

Accept all kinds of payment options

Most brick and mortar stores lose out on customers, because they just accept one kind of payment. If you really want your sales to hit the roof this Holiday season, then you must consider accepting various diverse kinds of payment, so that customers aren’t inconvenienced in any way.

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Be open 24x7 or at least longer Holiday hours

If you really want to boost sales, then being open 24x7 during the holiday season is a great option. Can't do the 24x7 thing? Then open early and close late. Because in this way you will catch the last minute shoppers who are usually willing to pay any price you ask!

Doing these things are incredibly simple so try and put these effective tips into action as they are bound to make your sales skyrocket this Holiday season.

 

Own a Brick and Mortar Retail Shop? Here's 5 Ways to Compete with Online Retailers this Holiday Season 2017!

Own a Brick and Mortar Retail Shop Here's 5 Ways to Compete with Online Retailers this Holiday Season 2017!.png

Many local shop owners seem to think that since e-commerce retailers have taken over the retail shopping world, and their businesses have no chance but to succumb to start selling on Shopify. However what most brick and mortar retailers don’t understand is that they actually have a bigger advantage to online retailers, because they can have both an online and offline presence. Here are 5 ways to compete with online retailers this Holiday season:

Have a proper system in place

People often shy away from coming to local owned shops during the holiday season, because they are very chaotic. So, if you really want to give online retailers a run for their money, make sure you have a proper system in place to ensure that there is no time wasted!

Make the shopping experience fun

Since it's the holidays, try your best to make the shopping experience fun for the customers, this can be done by having a Santa Claus seated in the shop or even by playing delightful Christmas Carols all day long.

Go that extra mile

During the rush season online retails hardly ever offer serves like wrapping of gifts, etc. So to get an upper hand, you should make it a point to go that extra mile and offer services like this, to ensure that you make it worth the customers while!

Offer good deals

Even if you are a small business, you should make it a point to offer good deals and discounts, which will prompt customers to come to your store. This does not mean suffering losses, it merely means, marketing in a smart manner.

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Use your social media resources wisely

Just because you have an offline store, that doesn’t mean you should shy away from using social media as a powerful tool! To top it all, using social media to advertise your local shop will not cost you any money at all!

How can a small local business leverage social media?

These are simply some of the few things which any brick and mortar shop owners can do. Doing these things will surely help you boost your sales this Holiday Season, irrespective of how small your brick and mortar shop may be! Have questions about growing your business or small business funding? Give us a call at (855) 998-LVRG.

 

Own a Small Business? 5 Tips to Making this Holiday Season, Your Best Ever!

Own a Small Business 5 Tips to Making this Holiday Season, Your Best Ever!.jpg

A locally owned brick and mortar shop offers great potential for profits and success all through the year but especially during the holiday season. The holiday season has the market place go abuzz with people doing last minute shopping for gifts, groceries and everyday essentials too. It’s just a great time for shoppers and local shop owners. No wonder it’s the perfect time for local shop and business owners to put on their best show and welcome valued customers.

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If you own a small business, pulling up your socks during the holiday season will guarantee a great response for your business. While you need to offer the best all through the year, adding some extra special efforts during this time of the year is an added bonus. So, what can you do to make the best of this holiday season?

Here are 5 effective tips to get ready and get going:

Maximize Customer Service Efforts

This time of the year is also the busiest for customer service issues and challenges. No matter how impressive your services are you need to be prepared for double the number of returns, complaints, issues, exchange, shipping and more. And you have to make sure you deliver 100% satisfaction. Designate a higher number of employees to different customer service needs to ensure a smooth and hassle free time for you and your customers.

Stocked Up with Inventory

Before the onset of the holiday season stock up on all the ‘popular’ items to ensure adequate numbers. But don’t stop there! An inventory management system and a dedicated inventory manager are crucial at this time of the year to be prepared for heavy demands and the right supply for it. You have to make sure that the supply always remains above the demand.

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Offers and Deals

Everyone loves a good bargain! You have to offer some special ‘holiday deals and discounts’ to attract more and more customers. Make limited time offers on products and services. Just be sure that the things you are offering are in high demand and you can always combine it with other value added offers.

Manage Employees

As a local shop owner don’t just need to prepare for customers but also keep in mind the needs of your employees. Employee management is crucial at this time of the year without robbing off their holiday spirit! It is obvious that some of your regular employees may be on holiday too; hiring college students or people looking for a part time job can help you overcome the deficit in the number of employees. A little extra help can go a long way in ensuring a hassle free holiday season.

Advertise

Using tools and platforms like social media to advertise your products and offers can bring in great profits. Make your local shop advertisement specific to local keywords and target local audience.

Get ready to make this holiday season, a season for big profits!

Need funding for inventory, marketing, expansion, hiring, or even just to make payroll? We've got you covered. Call (855) 998-5874 or click below to get started!

 

5 Lessons About Small Business Ownership You Can Learn From Superheroes: From Locally Owned to Globally Known!

5 Lessons About Small Business Ownership You Can Learn From Superheroes From Locally Owned to Globally Known!.jpeg

Superheroes? Did Batman own a local shop? Or is Ironman the proud owner of a brick and mortar small business? Well, while those superheroes are busy saving the world our real life superheroes are busy running a local small business! We are all superheroes in our own stride; some have already reached that position and the rest are working towards it. As the owner of a small brick and mortar shop you may not have seen yourself as someone in that capacity, it’s time you do!

What are some marketing strategies for my small local business?

Owning a local shop may be the easy part but making it successful requires hard work, determination, continuous learning and an attitude of leadership. If you run a locally owned shop you may be content with the local clientele or may constantly be looking for ways to grow bigger and better.

Here are 5 lessons from Small Business Owner Superheroes that can fuel you up with the passion and the energy to keep moving forward and add to your success:

Align your Vision and Goal

As a small business owner you have a certain vision that you work towards. The goals you set for your locally owned business must align with your vision. Communicate your employees, customers and everyone associated with your work and let them know your goals too. Most small shop owners are so busy managing and running a business that they neglect the need to set goals and move forward towards the vision.

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Two Way Communication

Communicating your goals and vision is just half the conversation! Listen and interact to know the expectations and demands. Interact with your employees, customers and investors to come on the same page. Unless everyone is clear about the common path to take, there will be chaos, disruption and confusion. Two-way communication channels allow you and others to openly discuss, talk and together pave the way ahead.

Don’t just build assets, build relationships!

While your primary objective as a small business owner will always be building profits and assets, don’t do this at the cost of ignoring relationships. The people around you are the greatest asset for your business; work on building long time associations and meaningful relationships with them. This includes your customers, clients and your employees.

Set an Example

Unless you are compassionate, hardworking and determined, your employees will never be! Being on top of the hierarchy it is up to you and your responsibility to set a work culture within your local shop. Act, talk and do the way you want others to!

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Be Open!

Don’t be closed to new ideas, feedbacks or suggestions. The more open you are, the more you can grow. You need to create an environment that propagates the sharing of thoughts and ideas- for both your customers and employees. An open environment allows people to be more responsive and loyal.

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