13 Spooky Small Business Tips to BOOst Revenue this Halloween

13 Spooky Small Business Tips to BOOst Revenue this Halloween

13 Spooky Small Business Tips to BOOst Revenue this Halloween

Brick-and-mortar small businesses have a competitive advantage over larger retailers. For starters, they can position themselves as part of the community, offering customer service and local knowledge big competitors, or online retailers, simply cannot. Halloween is one of those rare holidays when engaging with the community is encouraged, as kids go door-to-door asking for candy, and adults get creative with costumes and parties. Halloween is a unique opportunity for you connect with your local community, and that doesn't happen too often anymore, so take advantage of it. Take a proactive approach with promotions, decorations, sales, as well as partnerships with other stores. You can develop ongoing goodwill by offering a service to community groups and gain new customers who have never experienced your store before.

Americans are expected to spend about $9 billion on Halloween related purchases this year, according to recent research from the National Research Federation. That means the holiday could offer a major opportunity for your small business to increase sales, but only if you’re prepared for it.

Here are 13 small business tips to BOOst Halloween sales:

  1. Seasonal Treats – Come October, Starbucks is one of the first to roll out their pumpkin spiced goodies. Give a few gift cards to loyal customers, a small gesture even for a cup of coffee can go a long way. If you are in the culinary or food business, revamp your menu and give it an autumnal twist. More apple and cinnamon, and pumpkin based recipes? Yes please! Halloween inspired decoration too? Sounds like a winner!

  2. Welcome Trick-or-Treaters - Children out trick-or-treating will have their parents with them. If you advertise that you’re offering a special trick-or-treat gift for children, you’ll have a chance at reaching new customers through their parents.

  3. Gift Cards – Everybody loves gift cards! How about you tap into the desire for a bargain and create a special discount campaign. For example, whoever spends a certain amount or over gets a free ticket for the local ghost tour, haunted house or cider mill. Customers will want to spend more in order to get the most value for their money, and you can probably buy the tickets for your promotion at a bulk discounted rate.

  4. Costume Party – How about a discount for people visiting your store in their Halloween costumes? Something like this will certainly get people talking and coming through the doors.

  5. Social Media Campaign – Photo contests on social media are huge. Why? Because people love uploading photos. So why not make a competition where people have to upload a photo of their pet in a Halloween costume or best pumpkin carving for the chance to win a prize. The prize could be anything, from a free dinner for two, to a holiday for two.

  6. Decorate - Put up Halloween decorations in your business, or change the layout on your website to make it more festive for the Halloween season. Your customers will have a lot of fun with this.

  7. Website Costume Contest - Have people send in pictures of themselves in their costume, and offer some sort of prize for the best one.

  8. Dress the Business Owner – Another great idea how to get people engaged and create some social buzz around your brand is asking your followers about their opinion on what the business owner should wear for a Halloween party. You can present a few options and then let the public decide. Whichever look gets the most likes wins. This is a sure-fire way to get people talking (and liking).

  9. Pass out Candy & Gifts - Even if you choose not to welcome trick-or-treaters into your business, you can still give treats to people who show up around Halloween. Let them know that their business is appreciated with a little seasonal fun!

  10. Get Employees Involved – Speaking of costumes and dressing up, why not ask the staff to get dressed for the occasion. People visiting your store will love that, and if you don’t get people coming into your office, simply get everybody to pose for a picture in their Halloween gear and watch them Likes on Facebook go up!

  11. Write Halloween Related Blog Posts - Give people great costume ideas, write accounts of your favorite Halloween memories from your childhood and more.

  12. Carve Pumpkins - Obviously you’ll want to keep these in a safe place so they aren’t vandalized, and throw them out before they go bad, but this is a great idea to help decorate your business. You might consider carving your business’s logo into a pumpkin.

  13. Make Special Halloween Coupons - This will draw more people into your business on those days, which will attract more people in during the time you’re in costume or have the store decorated.

These are just a few creative ideas to promote your small business around Halloween. The most important tip to remember, is to have fun. If you do, your customers will notice, and they’ll want to come back often. This is one of the few times of the year to do something no online retailer will ever be able to; create human connection, engage in local festivities and establish relationships within your community. Be prepared, and take advantage of this wonderful time of year!

5 small business tips to boost revenue this fall season

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As we enter the fall season, it can become easy for small businesses to take a step back and simply wait until the winter holidays to start pushing their sales. This is a fatal error and small businesses who fail to capitalize on the fall season put not only their profits but also their business at risk. Although the leaves may begin to fall at this time of year, ensure your profits rise by following these 5 small business tips to boost revenue.

1. Utilize interns and freelancers

The fall season means college students will be looking for work opportunities to fill their holiday season. Alternatively, reach out to freelancers in your local area as both students and freelancers can help you manage workloads and will breathe fresh ideas into your business. Delegating daily tasks to your new employees will help you focus on larger ideas and projects, helping to boost your revenue.

2. Go out and network

Research local networking events in your area and make connections with other small businesses. Networking events are a great level playing field for small businesses as rival businesses and businesses from different industries can get together and potentially collaborate on large, exciting projects in time for Christmas. If there are no networking events in your area, host your own! Hosting your own event is a great way to establish yourself as an industry leader and attract more lucrative business.

3. Engage in your local community

The fall season often means local and school sports teams are back up and running, offering great sponsorship opportunities. While you may wonder how spending money on sponsorships will boost your revenue, the brand recognition and gratitude you will receive from parents and players will help improve your revenue over the long term.

4. Capitalize on holidays

Many small businesses focus all of their marketing efforts on the Christmas season but fail to focus on the opportunities before Christmas. From Halloween to Thanksgiving and back to school sales, ensure you capitalize on the holidays preceding Christmas, such as by offering a Thanksgiving discount or something as simple as free candy on Halloween. This will ensure you are a memorable business when Christmas arrives.

5. Start Christmas early

Although it is important not to forget about the holidays before Christmas, you must equally not ignore Christmas. Many individuals like to have their business affairs in order before Christmas, and many like to complete their shopping as early as possible. It is therefore important to advertise any promotions or services you provide related to Christmas well in advance, at the very latest once Black Friday has gone.

Spring Cleaning: Rejuvenating Your Small Business

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Spring is the season of renewal. At home, it's traditionally a time for cleansing and de-cluttering, but it can be an excellent opportunity for reflection and rejuvenation for your business as well. Try these tips for "spring cleaning" your small business' operations to take maximum advantage of your potential for growth.

1. Review and Revise Your Business Plan

Almost all successful small business owners have two things in common: they formulate a business plan before they start out, and they periodically revisit that plan to make sure they're hitting their objectives. Evaluate what's working and what isn't with the big picture in mind, and you'll have a clear and actionable road-map for growing your business in the coming quarter.

2. Touch Base With Your Employees

"Agility" is a major buzzword in the modern marketplace: small businesses need to be able to respond quickly to new trends and opportunities. For this, you need motivated employees who feel consulted about where you're headed and how you're getting there. Take the opportunity to listen to your team and make them a part of brainstorming and analysis.

3. Connect With Your Customers

This is also an excellent time to double-check and update your customer lists and to reach out and touch base with your loyal clientele. Run customer satisfaction surveys, and engage the public with fun and creative on-site events including sales and product demos, lunch-and-learns and appreciation days.

4. Obtain Funding

A small business loan, cash flow loan, or working capital financing, whether for $10,000 or $500,000, can make previously unavailable opportunities obtainable; providing a customized solution in a time of need and keeping the lights on even when the going gets rough. With ready access to business capital, the possibilities are literally limitless, offering the assets you need to promote a positive trajectory and inspire healthy growth. And one more important detail... don’t overlook refreshing your business because it seems too expensive, or exhaustive. It does not need to be done all at once, start small and keep moving forward. Keep what is working and update what is not. And as far as the cost? Well, the price of not keeping a fresh and relevant brand can certainly end up costing you more in the end through loss of revenue and profitability. Wishing you a happy and prosperous Spring!

We can't wait to help your business GROW in 2019!

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Dear Clients,

Our team at LVRG would like to extend our warmest wishes for the New Year and hope you had a wonderful holiday season. New Year's hopefully brought you a chance to celebrate your achievements, as well as recharge your mind for the challenges and exciting opportunities 2019 will bring.

As we reflect on the past year, we are thankful to each and every one of our clients who helped us grow organically into one of the top small business funding companies in America. Through establishing real relationships with our clients and providing a unique, unparalleled funding service, we have seen tremendous growth that we are so incredibly proud of. Our mission remains clear; empower small business owners and fuel small businesses.

Looking forward, we aspire to help small businesses thrive and wish to see the impact of our work affecting not only individuals, but communities as a whole. Our goal for the New Year is to grow with our partners, adding value to small businesses and establishing a connection with them, a relationship that is impossible to create at those large internet call-center type funding companies.

Don't let lack of cash flow hold you back from achieving your goals this year, contact our experts today to see what we can do for your business. We hope you are as excited for the year ahead as we are; now let's get to work!

Kind regards,

LVRG

What is a USP and why it's crucial to the future of your small business?

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Aside from the fact that lack of, and/or mismanagement of cash flow equates to 82% of small business failures; there are 3 other incredibly important factors contributing the overwhelming failure of small businesses these days. Many small business owners are lacking in the following:

Reason #1: Not really in touch with customers.
Reason #2: No real differentiation in the market.
Reason #3: Failure to communicate value propositions in clear, concise and compelling fashion.

First and foremost, competition only exists when you’re doing the exact same thing as everyone else. And if that’s the case, you have major challenges ahead of you.

Mark Cuban said, "there are 10,000 people doing the same thing, why would you want to be 10,001?" If you (as a small business owner) want to survive in today's overstuffed, ultra competitive business climate, it's absolutely imperative that you figure out a way to break apart from your direct competition and create your own niche.

Small business owners who want to be successful should emulate Warby Parker

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As a small business owner, you know you have plenty to offer to your target consumer. However, when consumers aren't coming to you for your services, it can be very difficult to maintain your business. Pair this with challenges managing cash flow and finding business funding, and you'll find yourself in a business climate that's not suitable for growth. You may be wondering, "what am I missing?" There are a few key ideas that many small business owners pass over in favor of focusing on their personal goals. One of these is finding your company's unique selling point, and it can make a huge difference when it comes to appealing to your target audience. Here's how to identify the perfect USP for your needs.

Ask yourself…

#1. Why should your customers believe in your brand, product or service?
#2. What gives you the edge over your competitors?
#3. How does your business stand out in the wider market?

Getting feedback

Chances are, the biggest reason you aren't succeeding is that you aren't truly in touch with your target customer. If your product isn't selling, it's time to reach out to your target audience and get their honest opinions. Without information from the people you are trying to sell to, it's very difficult to improve your products and sales strategies. Asking your loyal customers why they're interested in your product can help you better identify what's unique about your company. This will enable you to market your USP more effectively to more people. Once you know what your consumers want to see, you can then think about how you will facilitate that new direction in your marketing or product development, perhaps using funding such as small business loans to fuel your new ideas or tap into new markets.

Forming business relationships in this digital age

Getting your USP out there

A big problem that many businesses also have is that they don't communicate their unique selling points articulately to consumers. A unique selling point is anything that can be used to set your product or service apart from other items on the market. One thing that many business owners don't realize, however, is that your unique selling point doesn't actually have to be very unique, it just has to be different to how your competitors are marketing themselves. This will allow you to set your company apart from other companies on the market and appeal to customers that are seeking out your unique standpoint. Look, if you can't specifically define what you do and why you are different than everyone else, nobody else can either.

Would you do business with you? If yes, why? If not, why? You know your business inside and out, but potential customers don't. So, tell them what makes your business unique, and why they should do business with you? What "value" can you offer them and how can your product, or service, make a positive impact in their life? Like it or not, consumers don’t care about you, or your business; but they will care if you can add value to their life. Think about what impacts your buying decisions, and integrate them into your business strategy. Bottom line, small businesses are imploding fast than ever before, because they are simply not unique. And until small business owners figure out a way to be unique in their space, they have zero chance of survival. There's no denying that we are in challenging times, and it's rough out there.... BUT, YOU CAN DO THIS IF YOU ARE REMARKABLE.

Taking your business to new heights

Once you've identified your USP, you can then use your working capital to promote it. At LVRG, we provide fast small business loans and cash flow to companies in many different industries. We lend to companies in the US and are dedicated to helping small business owners in our country grow the economy. Having a consistently healthy cash flow is key to ensuring that your business grows and succeeds. So if you’re an existing small business owner in the United States, contact us today to learn more about our lending options. We're passionate about helping you find incredible solutions and watching your business grow.

Author: Charles Barr, Co-Founder & Director of LVRG Funding.