Charles M. Barr, CEO of LVRG Business Funding, is a Michigan direct lender and business financing expert specializing in working capital, SBA 7a and 504 loans, USDA rural loans, equipment financing, and commercial real estate financing.

A Trusted Leader in Business Financing…

For over two decades, I've been the strategic financing partner that established business owners turn to when they're ready to accelerate their growth.

I've had the privilege of working with over 10,000 businesses nationwide, funding and facilitating over $1 billion in capital. What I've learned is that successful business owners don't just need money—they need someone who understands their vision and can move at the speed of opportunity.

LVRG has built a reputation as one of America's most trusted funding companies. We've earned this through consistent performance, transparent dealings, and unwavering commitment to client success. While others in our industry focus on transactions, we focus on relationships that grow with our clients' businesses.

My approach has always been grounded in integrity and transparency. Whether it's working capital to keep operations running smoothly, SBA loans for business growth, or equipment financing for critical investments, I believe in building partnerships that extend far beyond the initial transaction. Our clients stay with us because we think like business owners, not lenders. Those who know me often describe me as authentic, trustworthy, and humble—qualities that shape every interaction and partnership I build.

What sets us apart is our financial strength and flexibility to structure deals that traditional lenders simply can't do. We can move quickly when opportunities arise, and we're not constrained by rigid requirements that slow down conventional financing. This agility, combined with our deep industry expertise, allows us to get deals done that other finance companies can't.

Athletics has been a lifelong foundation for me, from competing at high levels across multiple sports to earning national rankings in tennis and playing professional squash internationally. These experiences instilled the discipline, focus, and resilience that I bring to every business relationship. The same commitment that drives me to stay active in the gym today fuels my dedication to delivering results for our clients.

Beyond business, I'm deeply committed to giving back through organizations like the American Foundation for Suicide Prevention, Make-A-Wish Foundation, and St. Jude. These causes reflect my belief in supporting others during their most challenging moments.

Building partnerships that fuel growth, one business at a time.

Charles M. Barr, Founder & CEO of LVRG Business Funding

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