What are some marketing strategies for my small local business?

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Here are a few marketing ideas and strategies to boost your business -

Word of mouth: Research continuously proves that word of mouth by a friend, loved one or co-worker is still the most effective way to win new customers.

Stay current: Keep yourself up to date on current statistics, trends, facts and figures that can help you analyze your marketing plan.

Show off your staff: In an age of automation and robotic customer service reps, the human element is severely lacking. Show off your 5-star staff doing what they do best! Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers.

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Have a functional website: Can local customers find your business online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get them to your website before they find your competitors. You can create a blog, list promotions, and direct visitors to your social media profiles.

Engage in local SEO: Websites aren’t just for big companies; now more than ever, small local businesses are realizing the importance of having a website and implementing an Internet marketing strategy. Since 72% of all searches are related to a search for local content, you should be 100% sure that your website will show up for those searches relevant to your business.

Monitor review sites: You live or die on your reputation, so pay close attention to what people are saying about your business online. This is where your offline visitors can tell the online world about their (hopefully positive) experience at your business. Thank visitors for positive reviews, and respond to respectfully resolve negative reviews.Enlist local bloggers: Ask local bloggers to review your business, in return for a free gift or discounted merchandise. The outside link will help with rankings, and the positive review will help your reputation.

Grow your email database: If you compare to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep your customers in the know. Promote your e-newsletters through social media, on your website, and inside your business. You will need to decide what will work best for you.

Get a social media presence: Strengthen your word of mouth marketing with an interesting, interactive social media presence, such as Twitter and Facebook. This gives you the ability to engage your customers 365 days as year, represent your brand and enlist customers to share their stories. That’s priceless.

You may also like: What are the best marketing strategies for a business with a small budget?

Whatever you do, get creative, think outside the box and have fun. As always, we’re here to help! Call (855) 998-LVRG or click here to contact us.