Fall is the gateway to the busiest time of the shopping season. The leaves are changing colors and the air is getting crisp. Children are carving pumpkins and parents are decorating their homes with spooky decorations. It’s Halloween season and there are many ways to enjoy the holiday. Why not have some fun with it and grow your small business at the same time?
Initiatives like Small Business Saturday is right around the corner, November 26th 2016 to be exact. Shop Small is a nationwide movement to celebrate small businesses every day and to help communities thrive. Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving. This is a perfect time to get involved in your local community if you are not already and take advantage of this great initiative.
Local craft breweries are brewing up apple, cinnamon, and pumpkin based beer. Yes please! Own a local craft brewery? Click here for craft brewery Halloween marketing tips.
Fall is a wonderful time of year, a time to build new relationships with other local business owners and establish yourself in the community as a prominent small business owner. Small businesses throughout Detroit, such as Downtown Detroit, Midtown, Corktown, East Riverfront, Brush Park, New Center, Lafayette Park and Eastern Market all have booming communities filled with new shops and local businesses.
Ready for some tips on how to attract a fall crowd for small businesses?
One of the quintessential autumn small business tips we can offer you is to review your social engagement strategy. Since there are many social media sites, let us focus on Facebook and you would get the larger picture. This review is not just one of the small business tips for Autumn, but can be exercised seasonally.
Generate amazing contextual and festive content
The virtual world of internet and the advent of social networks, social media, video sharing sites and blogs have made publishing and broadcasting or sharing content easier and simpler than ever before. You don’t have to pay anything to use these mediums and yet you can reach out to a massive audience. Consider blogging and publish compelling content. Become a leader of sorts with your website content and focus on Halloween for the weeks leading up to the holiday. Offer information that no other small business in your area is doing and capitalize on that. Produce and publish videos that can be of immense help. Whatever your niche is, try and use your knowledge and authority to make people aware that you are a market leader in the industry. You don’t have to be a market leader on paper but if you present your company as such then you would become one. Original, convincing content published specifically for Halloween will generate more traction than generic content.
Have Fun with Hashtags
You could even create a dedicated hashtag for customers to share their creations or show off how they use your products on platforms like Twitter and Instagram. Small Business Saturday hashtags may be #ShopSmall #SmallBusinessSaturday #ShopSmallBiz #SmallBizSat.
Use popular, relevant and recent local issues and highlight them throughout the season
Use relevant pop culture, use what is popular and loved by your target audience, use comedy or satire or horror but instill a sense of excitement about your products and you may even consider launching some new products to spur up the sales in the season of sales.
Use all free advertising mediums - Get creative for Halloween
Get your employees merchandise that would have your company logo, advertise on cars and vehicles owned by the partners or managers and even the staff if possible and use guerrilla marketing to have the maximum impact at the least cost. Halloween, by the very nature of its celebrations, offer you a ton of different ideas to begin with. Use classic imagery, unique artwork and enticing messaging in the context of Halloween to capitalize on merchandise. Use all available real estate, be it at your store or office, on your website and on your social media profiles. No space must be left vacant or bland.
Re-post Your Customers’ Most Clever Halloween Projects
If hosting an official contest isn’t your thing, you can still encourage customers to show off their Halloween creations by re-posting them on your social media accounts. Ask customers to tag you in their creations if they use any of your products. Then credit them in your post and encourage other customers to get involved
Get your small business on YouTube
YouTube is the world’s largest video hosting and sharing website. Using it is free. One can create a channel and have subscribers. YouTube videos can be easily formatted for mobile devices. With increasing speeds and better data plans, people have a convenient video browsing experience and with better quality mobile devices and traditional laptops or desktops, viewing videos has become a treat. Most internet users are likely to check out a video instead of reading an article or even checking out an info-graphic. In other words, the effectiveness and outreach of YouTube marketing is beyond debate.
There's no shortage of small business marketing tips for fall. The point is to get creative, be unique and have fun!
Keep in mind, Autumn means we are right around the corner from the busiest spending season in the calendar year. This year, the NRF (National Retail Federation) estimates that holiday sales will increase 3.7% to $630.5 billion dollars in 2016, compared to last year. Now is the time to start preparing to make sure your business gets it's fair share of that amount. Cities throughout Metro Detroit such as Ferndale, Royal Oak, Troy, CorkTown, Southfield, Northville, Rochester; Plymouth, just to name a few.. The time is now to begin getting ready for Halloween, Small Business Saturday and the upcoming holiday shopping season.
NOW is the time to begin getting ready advertising & marketing campaigns, ordering/purchasing additional inventory, hire new staff, buy new equipment, do some renovations and improvements to your shop, etc. When the need for capital arises, call us! Headquartered in Detroit's Historic Ford Building, LVRG Funding is a local funding firm dedicated to helping the local small business community thrive and grow. With a dedication to our clientele and a reputation for excellence, you'll understand why LVRG is such a respected member of Detroit's small business community. Give us a call today (855) 998-LVRG, we're here to help!
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