There’s no denying the importance of a strong social presence in today’s marketing world. Your brand absolutely needs to be present on major networking sites like Facebook, Twitter and LinkedIn. Facebook alone has 1.49 billion monthly active users. That’s right, billion!
B2C interactions have evolved from “you need this” (where the business drives the market) into “but we want this” (where consumers are king). Many purchasing decisions are made before customers ever step foot inside a store. Consumers expect to be heard, to have input and, more recently, to interact with the companies they do business with. Social media provides businesses with the platforms they need to have these interactions and foster more meaningful relationships.
As social sites change, grow and multiply, it’s vital for businesses to try their hand at emerging networks. Did anyone believe that Snapchat would skyrocket to popularity the way it did? Most did not. And now it’s believed to be one of the most important up and-coming social marketing tools.
What does this mean? The idea of “fringe” sites no longer exists, and instead, businesses need to be willing to try new things and spend time figuring out what new social networks work best for them. A realtor might have a lot of success using Instagram because of the visual elements of his or her job, but that might not hold true for a criminal defense lawyer. Every business matches up differently with various elements of social media, so try things out and find your own recipe for success.