Small Business Tip - Establish Your Brand. First, it’s important to understand that your brand is much more than your logo, merchandising or products. Your brand is about the sum total of the experiences customers have with your business. This includes the visual elements of your business, but it also includes what you do, how you do it, what your customer interactions are like, the type of information you share in your marketing and on social media. All these elements help establish the trust and credibility of your business.
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