Many local shop owners seem to think that since e-commerce retailers have taken over the retail shopping world, and their businesses have no chance but to succumb to start selling on Shopify. However what most brick and mortar retailers don’t understand is that they actually have a bigger advantage to online retailers, because they can have both an online and offline presence. Here are 5 ways to compete with online retailers this Holiday season:
Have a proper system in place
People often shy away from coming to local owned shops during the holiday season, because they are very chaotic. So, if you really want to give online retailers a run for their money, make sure you have a proper system in place to ensure that there is no time wasted!
Make the shopping experience fun
Since it's the holidays, try your best to make the shopping experience fun for the customers, this can be done by having a Santa Claus seated in the shop or even by playing delightful Christmas Carols all day long.
Go that extra mile
During the rush season online retails hardly ever offer serves like wrapping of gifts, etc. So to get an upper hand, you should make it a point to go that extra mile and offer services like this, to ensure that you make it worth the customers while!
Offer good deals
Even if you are a small business, you should make it a point to offer good deals and discounts, which will prompt customers to come to your store. This does not mean suffering losses, it merely means, marketing in a smart manner.
Use your social media resources wisely
Just because you have an offline store, that doesn’t mean you should shy away from using social media as a powerful tool! To top it all, using social media to advertise your local shop will not cost you any money at all!
These are simply some of the few things which any brick and mortar shop owners can do. Doing these things will surely help you boost your sales this Holiday Season, irrespective of how small your brick and mortar shop may be! Have questions about growing your business or small business funding? Give us a call at (855) 998-LVRG.