Small businesses such as yours need to be in a constant state of movement. Better yet, you really want your local shop to be in a constant state of growth. This growth can be slow, but it needs to be steady. Stagnation can happen quickly, and it can sink your small shop in a hurry. Even if you already understand all of this, it still doesn’t change the fact that you need to be proactive about dealing with this constant need on a consistent basis with virtually no money or time. This is where things can get challenging.
However, just because you are a local small business owner who is strapped for time and cash, it doesn’t mean you can’t continue to grow your business. As you will find, there are several things you can do that will allow you to develop your locally owned independent small business in the best fashion possible.
How To Grow Your Business On A Non-Existent Budget
Your brick and mortar business needs growth. How do you achieve that on a minimal/empty budget? Here are some simple ways to grow your locally owned business:
• Create a singular brand persona: Your brand is likely to be an extension of your personality and values, to some extend or another. From this understanding, build your persona into something that is truly one-of-a-kind. Build a relatable, engaging brand persona from your natural feelings and values.
• Social media: While people pay for shop small-savvy marketing help all the time, you technically do not need to spend money on outsourcing in the social media arena to be successful. You don’t even need a lot of time. Posting products or news once or twice a week is a great way to remain active on social media, but without putting in tons of time and energy. There will be resources to do that later.
• Original content: You can’t put a price on the value of original content.
• Connect to your community: It doesn’t really take much in the way of time and/or energy to reach out to your community, building relationships with customers and other small businesses alike.
• Bartering: Barter systems are becoming all the rage for the local small business owner these days. It is well worth taking the time to learn more about the possibilities for such exchange opportunities in your area. Barring that, start one yourself, if you have the time and resources.