For most retail stores, both online and office, the Holiday season is usually the most profitable time of the year. So, if you are a small shop owner, who wishes to make your sails hit the roof, this holiday season, then here are some things which you better do this year.
Think outside the box
If you want to encourage people to support your small business, this Holiday season, so rather than just expecting people to come to your shop on your own, you should think of interesting ways to compel people to come and check your store out. So to really capture the attention of people, you should make sure that your shop looks good and has a nice ambiance to it. A good way to encourage people to walk through your doors is by decorating the store in a delightfully festive manner.
Cater to the needs of the local people
Rather than trying to copy other brick and mortar shops are doing you should make it a point to cater to the needs of the people in your vicinity! Doing this will really boost your sales this holiday season.
Offer your work force incentives
None of your plans, advertising or marketing ideas will yield rich dividends unless you ensure that your work force is up to the challenge. In order to keep the work force at your small shop on their toes you should keep an eye on them, but apart from this you should offer them some incentives. Incentives can be in the form of cash, coupons or even gifts!
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Have a fun contest
Come the Holiday season and people love taking part in various contests and raffles. So if you really want to grab many eye balls this year, then you ought to do something fun like have an interesting contest. Many big shops the world over have a draw of lots (Based on Bill Numbers) during the Holiday Season where one lucky customer wins a grand prize.
If you really wish to increase the foot fall to your local shop this Holiday season, then you should try your best to do the simple things which have been mentioned above. Even if you are unable to do all of the above at one go, try taking things one thing at a time.