There would always be some conventional and some unconventional ways to promote a small business. Local small businesses will find some strategies to be extremely simple while some would be elusive. It is possible that you would find some mediums or ideas irrelevant. Likewise, some ideas or mediums can be inconsequential. You need to focus on what is relevant for your small business growth, what actually has some consequence and what is doable for your enterprise. Knowing your limitations is just as important as branding your strengths as a small business.
There are many real, doable and affordable ways to fuel small business growth. These are tested and proven ways to make local small businesses more sustainable and profitable.
- The online world offers you numerous ways to find new clients or just to advertise a small business. There’s social media, search engines and various kinds of content marketing that have enabled small businesses to find a foothold in mass scale advertising or marketing, a domain which has been and is still being dominated by cash rich brands. Online marketing doesn’t cost much. A simple listing in Google Local Pages or a local business listing will get a company displayed on the first page of search engine results when relevant keywords are searched. Whether it is a plumbing company in a town or a company offering online courier services in a region, such local listings can work wonders. The best part of such initiatives is that they don’t cost anything. Organic search engine optimization, classifieds, local business listings and social media activity do not cost a penny.
- A small business should be aggressive with their networking strategies. Equally, local small businesses should focus on referrals and the communities that are immediately affected. Networking is quintessential to lead generation, sales, growth and expansion. In effect, networking is crucial for a company’s success. Relevant networking with the right kind of people will yield phenomenal rewards for small businesses. Then you have referrals. You can combine referral marketing with community marketing. You need to be an integral part of the local community, touch lives in more ways than just selling what you got and be a part of the larger scheme of things. Chip in with your help in whatever you can help with. The goodwill and sense of belonging will go a long way in fueling your small business growth.
- Use direct marketing strategies that are affordable, including text and email marketing.
The fact is, marketing and advertising is super expensive these days, and it doesn't even matter if you run a website or have a store front in a strip mall. Whether it's paying $100 on PPC or .30 cents to mail a single postcard that has a 99% chance of never being seen, or simply thrown away. Small businesses don't have $100,000 per month in a marketing budget, so it's important to get creative and stay with it.