5 small business tips to boost revenue this fall season

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As we enter the fall season, it can become easy for small businesses to take a step back and simply wait until the winter holidays to start pushing their sales. This is a fatal error and small businesses who fail to capitalize on the fall season put not only their profits but also their business at risk. Although the leaves may begin to fall at this time of year, ensure your profits rise by following these 5 small business tips to boost revenue.

1. Utilize interns and freelancers

The fall season means college students will be looking for work opportunities to fill their holiday season. Alternatively, reach out to freelancers in your local area as both students and freelancers can help you manage workloads and will breathe fresh ideas into your business. Delegating daily tasks to your new employees will help you focus on larger ideas and projects, helping to boost your revenue.

2. Go out and network

Research local networking events in your area and make connections with other small businesses. Networking events are a great level playing field for small businesses as rival businesses and businesses from different industries can get together and potentially collaborate on large, exciting projects in time for Christmas. If there are no networking events in your area, host your own! Hosting your own event is a great way to establish yourself as an industry leader and attract more lucrative business.

3. Engage in your local community

The fall season often means local and school sports teams are back up and running, offering great sponsorship opportunities. While you may wonder how spending money on sponsorships will boost your revenue, the brand recognition and gratitude you will receive from parents and players will help improve your revenue over the long term.

4. Capitalize on holidays

Many small businesses focus all of their marketing efforts on the Christmas season but fail to focus on the opportunities before Christmas. From Halloween to Thanksgiving and back to school sales, ensure you capitalize on the holidays preceding Christmas, such as by offering a Thanksgiving discount or something as simple as free candy on Halloween. This will ensure you are a memorable business when Christmas arrives.

5. Start Christmas early

Although it is important not to forget about the holidays before Christmas, you must equally not ignore Christmas. Many individuals like to have their business affairs in order before Christmas, and many like to complete their shopping as early as possible. It is therefore important to advertise any promotions or services you provide related to Christmas well in advance, at the very latest once Black Friday has gone.