When people make the choice to shop small, it stands to reason that you want them to come to your local small business. The challenge on your end is to stand out from the crowd, which can include online shopping, major retailers in your area, or even another small business that wants a piece of your market. All of these elements are vying for brick and mortar traffic attention, so what can you do to get people?
What do I need to know as an independent retail entrepreneurs who is a store owner, about merchant cash advances?
If you feel as though you just aren’t getting the attention you deserve, it might be time to make some changes. Thankfully, there are things that virtually all local shops can do that aren’t going to be too demanding of you. When it comes to successful locally owned independent retailers, there are almost always little improvements you can make. To put it another way, small changes can have big implications for locally owned small independent businesses such as yours.
Five Small Changes You Can Make For Your Small Business
Here are five little changes you can make that are going to make a big different in your local retail boutique:
1. Staying up to date: Believe it or not, but keeping score on your finances from one week to the next is a really good way to stay on top of trends in your business. Some will even go so far as to keep up with the current cash flow of their business on a daily basis. That is up to you, but if you honestly don’t know your finances offhand, then fix that.
2. Speak to your current customers: The biggest shop small proponents are the ones with the strongest connections to their favorite businesses. In other words, work to be one of those locally owned independent retailers that are reaching out to current customers for feedback and other information. This strengthens things with your current customers, and it gives you an idea of what’s working with your brick and mortar, and what isn’t.
3. Testimonials: Asking customers for stories is a good example of this. Even simple testimonials from real people on the website benefits locally owned small independent businesses.
4. Curbside appeal: Sandwich boards with clever messages are just one example.
5. The 2-part appeal of social media: Remember that social media is for two things: Communication and sales. Remember that you can actually keep these things separate for the most part.
Hope these tips help. Visit our knowledge center for more great small business tips!