Small Business Tip: Build an Emotional Connection

Take some of the drudgery out of creating social media content by remembering what sort of context you enjoy seeing online. What makes you smile or teaches you something you want to share with a friend?

By thinking about why you appreciate the social media accounts you follow personally, you might be inspired to mimic that successful content on your own social media profiles. Not every post needs to actively sell a product. Your Instagram feed, for instance, might feature neighborhood scenes, behind the scenes of your latest project, or even furry friends who visit your office.

As your audience grows, their appreciation for the value your business offers will, too.