Local businesses or specialized companies often draw from a smaller pool of potential customers than, say, a big box retailer. This means that your small business must offer superior customer service in order to attract new customers and retain existing ones. Part 2 will discuss improving the customer service experience online, but here are ways to improve it in-store:
Streamline the In-Store Experience
Walking into a new business for the first time can be daunting, because consumers do not know what to expect. Will the staff be friendly and knowledgeable? Will the pricing on products or services be easy to find? How long will the checkout process take? Anticipating questions like these is the key to great customer service. Hire reliable, professional employees who will make customers feel welcome. Keep store shelves organized and make all pricing systems clear. If you use an iPad or another device to run credit cards, as many small business owners and entrepreneurs do, make sure it is kept updated and that you have a backup plan in place.
Offer Referrals or Rewards
If you have a rewards card, make it simple and easy to use. Aim for registration in less than a minute, and try to limit any stipulations or restrictions. Alternatively, consider adding a referral program that gives both parties discounted services or account credits. Word-of-mouth advertising is a powerful way to expand your business, and customers who are happy with your products or in-store assistance will be happy to share their recommendation with others.
Utilizing Business Lending
It can be scary to know that sometimes your business will have to spend money in order to make money. The truth is, the added capital from a small business loan can help your business grow exponentially. There are many ways to invest the additional funding, from employee training to expanded product lines. You can also update your facilities or buy new, much-needed equipment. To learn more about your lending options and how that capital can help your business grow, contact us today!