As a small business owner, do you find it difficult to attract new customers? Building brand recognition and increasing online or in-store traffic can be challenging due to a variety of factors, included limited marketing budgets. Keep reading to discover how the capital from a small business loan can help you generate new leads:
1. Increase Marketing
Business lending can help expand your reach by giving you access to more marketing tactics. Start by increasing your online presence, from updating the company website to keeping social media accounts active. Create a short introduction or demo video, or film a commercial for television or Internet use. Meanwhile, encourage customer interactions and reviews as a way to increase word-of-mouth referral. Finally, consider investing in other online marketing tools such as sponsored social media ads or pay-per-click advertising.
2. Introduce New Products
Perhaps a new marketing promo could feature your extended line of products, also supplied thanks to your small business loan. Restaurants can, for example, hire an additional chef, update menus, and experiment with entrees. Retail merchandisers can expand their inventories, introduce seasonal items, or offer customers new product add-ons. Keeping your inventory fresh will help get new customers through the door or to your website.
3. Improve Customer Service
Quality customer service is key for any company, but especially for small, local businesses that rely on community support and repeat customers. Use business lending to hiring fully qualified employees, or offer your current employees additional training or specializations. All employees should be fully invested in your company and dedicated to customer care. If people see reviews complimenting your staff, for example, they will be more likely to stop by or call for your services.
If you are ready to generate new leads and need capital, call LVRG at (855) 998-5874 or contact us online to discuss your small business funding options.