Shop Small on Small Business Saturday in Metro Detroit

Black Friday may be a long-awaited holiday in large retailers, but the day after has special significance for those on the other side of the Fortune 500 cut-off: Small Business Saturday. Introduced in 2010 on the Saturday after Thanksgiving as a way to drive business to small local businesses, Small Business Saturday is a reward for the time and energy that small businesses put in that often goes unnoticed in the shadow of larger enterprises.

By creating a way for customers to save money at smaller alternatives and drive more money into the local economy, small businesses are able to enjoy the same holiday benefits as the big players in any industry.

If you live in Detroit or surrounding areas and not sure where to shop on #SmallBizSaturday, here are are a few ideas to support the #ShopSmall retailer efforts:


Downtown Ferndale is planning a selfie campaign to start on Small Business Saturday whereby shoppers are encouraged to take selfies while shopping through Dec. 17 and post their best photos on social media with the hashtag #shopsmallferndale and #downtownferndale. They can also tag small businesses in their post.

The selfie shopping endeavor will continue for the rest of the holiday season, and every week during the time random selfies will be selected and prizes awarded.

Additionally, the majority of Ferndale small businesses will offer specials and discounts. Restaurants are getting in on the price reduction action in Ferndale and elsewhere. #shopdowntownferndale


Those who spend $10 or more at participating local businesses in Northville can receive a $10 credit on their American Express card. Information on how to register your AmEx card and Northville’s small business district is available at


Shoppers in downtown Rochester can enjoy discounts and a horse-drawn carriage ride from 11 a.m. to 2 p.m Saturday, sponsored by Lake Trust Credit Union. For more information, visit


For Small Business Saturday, 20 downtown Wyandotte businesses will offer discounts. The city will host carolers from the Downriver Actors Guild, offer visits from Santa’s elves and the chance to win a $250 gift card to shop downtown. More details at


The Detroit Experience Factory, a welcome center that offers city tours and experiences, is hosting its 12th Shop Detroit on Small Business Saturday. Shoppers can meet at the center's office at 123 Monroe St. at 11 a.m. and catch a free shuttle that will make its way across the city, from Eastern Market to the Avenue of Fashion in northwest Detroit. 

Drop-off points will be in different neighborhoods for those who can’t make it downtown or get to the designated shopping areas.

Tour guides from Challenge Detroit will be on the shuttles to answer questions about the independent businesses. The tour ends at 6 p.m. For more information about Shop Detroit and registration, visit the Detroit Experience Factory website at

The tour will include stops at the One Campus Martius atrium for Build Bazaar, a rotating pop-up marketplace with wares from emerging entrepreneurs from the Build Institute. Build Bazaar this year is hosted by Bedrock Real Estate Services and Meridian Health Plan. 

Other downtown stops include Detroit Bikes and Moosejaw. In Midtown, shoppers can peruse retailers including City Bird, Nest, Source Booksellers, Nora, Run Detroit and the Detroit Artists Market. 

The shops at the Park Shelton near the Detroit Institute of Arts include the Peacock Room, Busted and Frida. On the Avenue of Fashion at Seven Mile Road and Livernois Avenue, shoppers can visit Flagship Boutique, Simplycasual and Detroit Fiber Works. 

The shuttle will touch on an emerging area called Live 6 Alliance at Livernois and McNichols Road, said Matt Chung, director of brand strategy for Detroit Experience Factory. That neighborhood may eventually have its own retail corridor. #shopsmalldetroit

Make a special effort to support Detroit Eastern Market Small Businesses. They guarantee you'll leave with full stomachs and shopping bags of unforgettable foods, clothing, antiques, specialty food items or whatever you may be looking for to satisfy your cravings!  

To find other small businesses in your area, Click Here to go directly on the American Express #ShopSmall website. The #ShopSmallNow American Express website will allow you to search dining, shopping, entertainment, travel, retail and other services by participating small businesses in your area. 

Are you going to #ShopSmall? 

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Reference – Crain’s Detroit November 25, 2015
Metro Detroit businesses embrace Small Business Saturday: Shopping tours, promotions, selfie campaigns part of shop local movement. (By Marti Benedetti)