Fall is upon us, the leaves are changing colors and the air is getting crisp. Children are carving pumpkins and parents are decorating their homes with spooky decorations. It’s Halloween season and there are many ways to enjoy the holiday. Why not have some fun with it and grow your small business at the same time?
Here are some suggestions for small business marketing ideas - Halloween style:
- Seasonal Treats – Come October, Starbucks is one of the first to roll out their pumpkin spiced goodies. Give a few gift cards to loyal customers, a small gesture even for a cup of coffee can go a long way. If you are in the culinary or food business, revamp your menu and give it an autumnal twist. More apple and cinnamon, and pumpkin based recipes? Yes please! Halloween inspired decoration too? Sounds like a winner!
- Welcome trick-or-treaters into your business. Children out trick-or-treating will have their parents with them. If you advertise that you’re offering a special trick-or-treat gift for children, you’ll have a chance at reaching new customers through their parents.
- Vouchers – Everybody loves vouchers! How about you tap into the desire for a bargain and create a special discount campaign. For example, whoever spends a certain amount or over gets a free ticket for the local ghost tour, haunted house or cider mill. Customers will want to spend more in order to get the most value for their pennies, and you can probably buy the tickets for your promotion at a bulk discounted rate.
- Costume Party – How about a discount for people visiting your store in their Halloween costumes? Something like this will certainly get people talking and coming through the doors.
- Social Media Campaign – Photo contests on social media are huge. Why? Because people love uploading photos. So why not make a competition where people have to upload a photo of their pet in a Halloween costume or best pumpkin carving for the chance to win a prize. The prize could be anything, from a free dinner for two, to a holiday for two.
- Decorate - Put up Halloween decorations in your business, or change the layout on your website to make it more festive for the Halloween season. Your customers will have a lot of fun with this.
- Run a costume contest on your website. Have people send in pictures of themselves in their costume, and offer some sort of prize for the best one.
- Dress the business owner – Another great idea how to get people engaged and create some social buzz around your brand is asking your followers about their opinion on what the business owner should wear for a Halloween party. You can present a few options and then let the public decide. Whichever look gets the most likes wins. This is a sure-fire way to get people talking (and liking).
- Give out candy or gifts to customers. Even if you choose not to welcome trick-or-treaters into your business, you can still give treats to people who show up around Halloween. Let them know that their business is appreciated with a little seasonal fun!
- Get employees involved – Speaking of costumes and dressing up, why not ask the staff to get dressed for the occasion. People visiting your store will love that, and if you don’t get people coming into your office, simply get everybody to pose for a picture in their Halloween gear and watch them Likes on Facebook go up!
- Write Halloween related posts for your website. Give people great costume ideas, write accounts of your favorite Halloween memories from your childhood and more.
- Carve pumpkins for your store. Obviously you’ll want to keep these in a safe place so they aren’t vandalized, and throw them out before they go bad, but this is a great idea to help decorate your business. You might consider carving your business’s logo into a pumpkin.
- Make special coupons that are valid only on days around Halloween. This will draw more people into your business on those days, which will attract more people in during the time you’re in costume or have the store decorated.
These are just a few creative ideas for how you can market your business around Halloween. The most important tip to remember, however, is to have fun with it. If you do, your customers will notice, and they’ll want to come back often!