The Top 20 Holiday Small Business Marketing Tips To BOOST Sales

The holidays are almost here, and we all know what that means for small business owners. Whether you own a restaurant, beauty salon, retail shop, liquor store, florist, or any other type of small to mid size business, smart marketing can dramatically boost your holiday sales. In fact, many small businesses generate over 25% of their entire years revenue just in this last quarter. It's time to kick things into holiday mode, so here are 20 marketing ideas to get your holiday sales sizzling:

  1. Invite customers and clients to a thank-you dinner or other special event.
  2. Invite prospects to a “getting to know you” party.
  3. Join forces with other small business owners in the area to hold a weekend “sidewalk sale.”
  4. Cross-promote your business with cards, brochures and flyers in complementary businesses’ locations.
  5. Hold a special sale for your best customers only, at a time when you’re normally closed.
  6. Choose a charity to get involved with, and get customers involved too. Offer a discount or free gift card for customers who volunteer a certain amount of time to the charity or donate a certain amount.
  7. Exhibit at holiday shows. See if local crafts fairs or gift shows accept commercial vendors and, if so, rent a booth.
  8. Send real holiday cards, not e-cards. 
  9. Capture customers through their kids. Hold a kids’ contest like a make-your-own-ornament contest or holiday coloring contest. Give a big prize or just give everyone small prizes, like candy canes.
  10. Get listed in local bloggers’ holiday gift guides. It’s too late for most print gift guides, but there’s still time to get your products or services spotlighted by relevant bloggers. Reach out with a free sample.
  11. Feed the crowd. Hand out free cookies or beverages to energize tired shoppers.
  12. Make them comfy. Provide seating so shoppers’ companions can sit down if they don’t want to shop.
  13. Give it away. If your business is located in a mall or shopping area, station an employee outside to give away free samples of your product or service to passersby.  
  14. Hold a “12 Days of...” sale, event or contest. Give away a different prize every day, offer a different discount every day or spotlight a different product every day.
  15. Give away useful items with each purchase, like good-quality tissue paper or ribbons for gift-wrapping. Put your business’s name on it and you’ve got a marketing tool, too.
  16. Give away gifts with purchase. Offering items that can serve as stocking stuffers makes customers more likely to buy so they can get the gift.
  17. Try a two-for-one sale. This works great for subscription items; offer customers a free gift subscription or half-price gift subscription when they renew their own membership or subscription.
  18. Provide entertainment. Hire musicians to play in your store or restaurant, or right outside to attract customers in.
  19. Display holiday-themed art by local artists in your restaurant, coffee shop or bar and offer it for sale.
  20. Sell gift cards for shoppers who can’t make up their minds. Be sure to keep them by the point-of-sale as a last minute impulse buy.

With ready access to business capital, the possibilities are literally limitless, offering the assets you need to promote a positive trajectory and inspire healthy growth. LVRG offers the best small business financing options available, coupled with speed and transparency. Whether you need funding for inventory, marketing, hiring additional staff, tenant improvements, or any other business expense...the sooner you start on the process, the higher the likelihood of success. Contact us today at (855) 998-5874 to speak with a funding specialist and make this holiday season your best ever!